Close Like
a Closer.
The timeshare sales secrets that made me the top-earning trainer in the gym
What if the most powerful sales system in the world wasn’t invented for fitness — but works better for it than anything else? I learned to close $20,000 deals in under two hours selling timeshare. Then I took those same secrets into the gym and became the highest-earning trainer my health club had ever seen. Now I’m handing you the whole playbook.
Guide to
Personal
Training
Insider Sales Secrets From the Timeshare Industry
Ian Kelley
I started out broke in Mexico with no clients and no idea how to get them. Then I became a timeshare salesperson and learned the most powerful sales system on the planet. I left timeshare because I couldn’t sell something I didn’t believe in — but I took every technique with me. Personal training was something I believed in completely. What happened next changed my career forever.
Before fitness, I learned the world’s best sales system selling timeshare in Mexico. I took everything I learned and applied it to selling something that actually has value: personal training. This book is the result of 25 years of putting all of it together.
“I didn’t write this book to impress you. I wrote it because I wish someone had handed it to me when I was starting out. It would have saved me years of frustration and a lot of money.”
The Playbook They
Never Gave You
Eight chapters of insider sales knowledge and real-world business strategy — the stuff certification courses skip entirely. This is what separates the trainers who struggle from the ones who thrive.
What the job really is, why so many trainers fail, and the mindset shift that separates the ones who make it from the ones who don’t.
Trial closes, tie-downs, takeaways, and the complete consultation script — straight from the world’s best sales training system, adapted for fitness.
Creating urgency, handling objections, closing with credit cards, and how to set up a steady pipeline of new client prospects.
Your USP, your logo, launching a bootcamp, and building a digital presence that works while you sleep.
Nutrition, difficult clients, training agreements, scheduling, packages vs. monthly plans — the business side of the job nobody talks about.
Two bonus chapters on the biggest changes hitting the fitness industry right now — and how to turn both into a competitive advantage.
Take It Further
With the Course
The book gives you the playbook. The course puts it into action. Video lessons, written guides, templates, and scripts you can use immediately with your clients.
Video walkthroughs of every sales technique in the book. Watch Ian demonstrate trial closes, tie-downs, and real consultation scripts in action.
Step-by-step lessons on creating your logo, finding your USP, setting up social media, and launching your first 6-week program.
How to create content, grow your following, set up your Google Business Profile, and build an email list that generates leads on autopilot.
How to use AI to write programs and content in minutes. Plus how to position yourself as the go-to trainer for clients on GLP-1 medications.
Training agreements, cancellation policies, handling difficult clients, packages vs. monthly plans — keep clients longer and earn more.
Done-for-you consultation scripts, training agreement templates, social media post templates, and email sequences ready to customize and use.
Course Launch Price
One-time payment · Lifetime access · All future updates included
Join the WaitlistReal Results from
Real Trainers
“I doubled my monthly training revenue in 60 days after reading this book. The sales scripts alone are worth ten times the price. Ian doesn’t sugarcoat anything — this is exactly what I needed.”
“I have been training for 8 years and thought I knew it all. The chapters on digital marketing and AI completely changed how I think about growing my business. Wish I had this when I started.”
“The section on handling difficult clients and training agreements saved me thousands of dollars in lost sessions. Ian writes the way he trains — direct, no nonsense, and totally effective.”
Get a Free Chapter
of the Book
Sign up and get the first chapter of The Closer’s Guide to Personal Training free — including the timeshare trial close technique that I used to outsell every other trainer at my gym.
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